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Aug 1, 20242 min read
Why Communications Pros Should Study Kamala Harris's Campaign Launch
The launch has been textbook communication strategy and execution, and ought to be studied by veteran and aspiring comms pros alike.
May 9, 20242 min read
Questions That Every College President Should Be Asking Right Now
There are five sets of questions that every college president and their communications leadership should be asking right now.
May 2, 20241 min read
Public Relations is More Than Media Relations
It's overly simplistic - and far too common place - to equate Public Relations solely with Media Relations.
Mar 29, 20242 min read
No, The Press Release Is Not Dead (Yet)
Examining the misconception that the century old press release is an obsolete communications tool.
Mar 7, 20242 min read
1 Communications Big Thing: Be ready for the unexpected and don’t panic
By establishing protocols and processes ahead of time, you have a roadmap to navigate through the unexpected with confidence and calmness.
Feb 22, 20243 min read
1 Communications Big Thing: Know the audiences you need to reach, and meet them where they are
Meeting your audiences where they are is not just a strategy - it's a mindset that prioritizes understanding.
Feb 1, 20242 min read
1 Communications Big Thing: Deliver your message clearly, concisely, and consistently
What my first boss, the late U.S. Senator Herb Kohl, taught me about being economical with words and communicating in plain English.
Dec 27, 20232 min read
What Shrinking Newsrooms Mean for PR in 2024 and Beyond
In 2023, an average of 2.5 newspapers closed each week. Media outlets continue to slash their newsrooms. What does this mean for PR?
Dec 5, 20233 min read
1 Communications Big Thing: Identify and Embrace Your Assets
Just as James Bond has the tools he needs to carry out each perilous mission, you can take stock of and make good use of all of your assets.
Nov 30, 20233 min read
1 Communications Big Thing: Nobody Can Tell Your Story Better Than You
Nobody can speak with as much authority, veracity, and enthusiasm about your organization as you can.
Nov 15, 20233 min read
1 Communications Big Thing: Always Highlight Your Mission and Values
When it comes to Communications, it’s paramount that your mission statement is always at the heart of how you talk about yourself.
Nov 5, 20232 min read
1 Communications Big Thing: Establishing a Clear Goal
In this post, I’ll expand on one of the Big Things: Define clearly what you’re trying to accomplish.
Oct 2, 20233 min read
Seven Things Crucial for Great Communications
Seven Big Things. Tune out the noise and strip out the distractions, and there are seven fundamental things you need to ensure great...
Zach's Perspective
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