Our Services
Solutions for you.
Great communications is crucial to the success of any organization, campaign, or leader. Yet, great communication doesn’t happen by accident. It takes thoughtfulness, dedication and agility. As your strategic communications partner, Zach will provide you with hands-on, customized support focused on helping you be successful and achieve your goals. Zach has extensive, high-level experience in providing the following services.
WHAT WE DO:
Communications Strategy and Planning
Creating and executing communications plans that are unique to every client and your needs. Looking at the big picture and integrating communications into an organization’s broader mission and goals. Developing an actionable “playbook” including target audiences, inflection points, and communications channels - to set you up for success.
Media Relations
Leading media planning and outreach for announcements, including launches, leadership changes, and the release of reports and data. Drafting relevant materials for announcements and releases, including press releases, media advisories, and talking points. Managing incoming media inquiries with an understanding of reporters’ deadlines, their angles, and how to best position your organization in a story. Preparing and staffing spokespersons for interviews and handling follow-ups that arise. Keeping a close eye on the news cycle and identifying opportunities to interject your organization and experts into relevant news coverage.
Message
Development
Developing compelling and concise messages that resonate. Ensuring your message is delivered consistently and is incorporated into materials and channels, including press statements, web content, social media, and emails to constituents. Drafting reactive language as needed so that staff and other spokespersons are prepared to answer tough questions from constituents and other key audiences.
Crisis Communications
Navigating crises facing your organization through customized strategy and hands-on execution. Quickly diagnosing threats and challenges and identifying solutions to successfully move forward and protect your reputation. Developing key messaging to communicate with stakeholders and the public. Managing incoming media inquiries and providing counsel on how best to engage with news outlets in a time of crisis.
Media Training
Providing comprehensive media trainings that equip spokespersons with the skills to communicate key messages during interviews. Developing strategies to answer difficult questions and pivot back to main messaging. Conducting mock interviews - specific to medium and format - and giving thoughtful feedback to clients.
Executive Communications
Identifying and securing podiums, panels and other forums for your organization’s leadership. Drafting speeches and talking points that tell the story of your organization and your work. Developing and strategically placing opinion pieces.
Coalition Building and Stakeholder Engagement
Identifying partners to amplify and support your work. Engaging and supporting external validators, such as securing a supportive quote for a press release or connecting to a reporter to an outside leader to endorse or defend your organization.
WHO WE HELP:
-
Non-Profit Organizations
-
Foundations
-
Educational Institutions
-
Advocacy Organizations
-
Government & Public Entities
-
Executives and Board Leadership
HOW WE HELP:
-
Our services are fully customizable to meet client needs: Whether on-demand, virtual,
on-site all-day, on retainer/long term, one-time projects, or 1:1 consultation,
Zach Goldberg Strategic Communications can adapt to help you achieve your goals.
Please reach out to set up a time to discuss how we can partner with you.
